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What are Cohorts? 1 min
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Create Custom Cohorts 4 min
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Utilize Your Cohorts Within the Amplitude Platform 8 min
- Use Cases/Examples
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Create a cohort of users who did NOT perform a specific event or have a specific user property 2 min
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Create a cohort of users who generated revenue in the last 7 days 2 min
- Knowledge Check
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Knowledge Check
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Create and Analyze Custom User Groups with Amplitude’s Behavioral Cohorts
Learn how to create nuanced user groups in Amplitude, and use those groups to deepen your understanding of how different types of users engage with your product. [On-demand course]
We all fall into certain groupings with other individuals, whether based on our location, behaviors, or demographics. The same is true for your customers. For example, your users might fall into groups such as users in Singapore who attended a webinar you hosted last month or perhaps users who have spent at least $20 in your product in the the past 7 days
Amplitude allows you to group users who share a trait or a set of traits into cohorts. Those cohorts can then be used in the segmentation module in Amplitude charts, synced to a third party destination, or compared to another user group to deepen your understanding of how certain groups of users engage with your product.
In this course, you'll learn:
- What Cohorts in Amplitude are
- When you should use a behavioral cohort versus segmenting a user group in the chart builder
- How to create behavioral cohorts from a variety of locations in Amplitude
- How to utilize your behavioral cohorts to perform targeted analyses
- Sample use cases for behavioral cohorts
Along the way, we'll walk through some detailed use cases that you can follow along in an interactive demo environment.
Time commitment: 30 minutes
You should take this course if:
- You are an Enterprise, Growth or Scholarship Amplitude Analytics user and
- You have taken a foundational training with our team or Getting Started with Amplitude Analytics OR you are an Amplitude Recommend user.
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