Define and Leverage Behavioral Cohorts

This video introduces how to use the Cohort Page in Amplitude to define a group of users based on the actions they do in your product, also known as a behavioral cohort. While there are a number of different ways to create behavioral cohorts in Amplitude, you’ll learn how using the Cohort Page allows you to save and apply your cohort to multiple analyses, as well as easily tweak, share, and build off the cohorts of your peers.

By the end of this video you will be able to:

• Define what a behavioral cohort is and state why it is useful
• Identify when to use the Cohort Page to create a behavioral cohort
• Define and save a simple behavioral cohort using the Cohort Page
• Share, access, and view your behavioral cohort
• Apply a behavioral cohort across multiple charts

Who this video is right for: People new to Amplitude Analytics who need to create and save behavioral cohorts to use across multiple Analytics charts

Time commitment: 9 minutes, with the ability to stop and start as needed

Interested in learning more? Take our foundational course, Create User Groups with Behavioral Cohorts.