- Understand the Importance of Monetization
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Understanding Monetization 3 min
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Metrics that Matter 2 min
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Check Your Instrumentation 2 min
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Knowledge Check #1 1 min
- Measure Your Current Level of Monetization
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Discover Your Conversion Path 5 min
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Measure Your Conversion Rate 3 min
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Collect Other Data Points 6 min
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Knowledge Check #2 2 min
- Uncover Opportunities for Improving Monetization
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Segment Your Users 4 min
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Find Users That Drop Off 4 min
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Understand the Context Throughout the User Journey 4 min
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Develop Your Hypothesis and Goals 4 min
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Determine Your Strategy for Achieving Your Goals 3 min
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What's Next? 1 min
Drive Product Growth With Monetization
Learn how to measure your monetization strategy in Amplitude, and develop goals and strategies for improving those metrics to drive long-term product growth. [On-demand course]
Monetization and revenue generation are key outcomes that most companies focus on as part of their long-term growth strategy. How to think about monetization and your strategy for improving it varies based on your products and your organizational goals.
In this course, we’ll discuss the importance of monetization for driving long-term growth and how to think about what monetization looks like for your specific product. We’ll discuss how to analyze your current baseline monetization metrics with Amplitude and develop goals and strategies for improvement.
You will learn the following by the end of this course:
Part 1 - Understand the Importance of Monetization
- Articulate the importance of monetization for driving long-term growth
- Determine the key metrics for measuring monetization for your product.
- Check your data taxonomy to ensure you have the relevant events and user properties instrumented in order to carry out your analyses
Part 2 - Measure Your Current Level of Monetization
- Analyze your users' product journeys in Amplitude
- Analyze your conversion paths in Amplitude
- Analyze other key monetization metrics in Amplitude, including AOV, ARPPU, ARPV, MRR, and NRR
Part 3 - Uncover Opportunities for Improving Monetization
- Deepen your data investigation by leveraging different analytical questions and tools
- Generate an insight-backed hypothesis based on your investigative analyses
- Implement product strategies for increasing monetization
You should take this course if:
- You are responsible for setting success metrics for a new feature or initiative and identifying new levers to move those metrics
- You have taken Digital Analytics Foundations and Getting Started with Amplitude Analytics courses in Amplitude Academy or a live training session
- You have experience building and interpreting analyses in Amplitude Analytics
Time commitment: ~45 minutes
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