Drive Product Growth With Monetization

Monetization and revenue generation are key outcomes that most companies focus on as part of their long-term growth strategy. How to think about monetization and your strategy for improving it varies based on your products and your organizational goals. 

In this path, we’ll discuss the importance of monetization for driving long-term growth and how to think about what monetization looks like for your specific product. We’ll discuss how to analyze your current baseline monetization metrics with Amplitude and develop goals and strategies for improvement. 

You will learn the following by the end of this learning path:

• Understand the Pillars of Product Growth
• Understand the Importance of Monetization
• Measure Your Current Level of Monetization
• Uncover Opportunities for Improving Monetization

You should complete this path if: 

• You are responsible for setting success metrics for a new feature or initiative and identifying new levers to move those metrics
• You have taken Digital Analytics Foundations and Getting Started with Amplitude Analytics courses in Amplitude Academy or a live training session
• You have experience building and interpreting analyses in Amplitude Analytics

Time commitment: ~55 minutes

You may also be interested in learning about other product growth pillars, like acquisition and retention. If so, check out Drive Product Growth With Acquisition and Activation and Drive Product Growth With Retention and Engagement.