Drive Product Growth With Acquisition

For any successful business, growth is a balancing act between three competing but closely interrelated priorities: acquisition, retention, and monetization. Regardless of where you choose to focus first, for a business to grow sustainably, acquisition, retention, and monetization must be thought of as part of a bigger picture. Moving a lever in one, will have an impact on another. 

In this path, we’ll discuss the importance of user acquisition for driving long-term growth, and how to think about what acquiring new users looks like for the digital arm of your business. We’ll discuss how to analyze your current baseline acquisition and activation metrics with Amplitude and develop goals and strategies for improvement.

You will learn the following by the end of this learning path:

• Understanding the Pillars of Product Growth
• Understand the Importance of Acquisition and Activation
• Measure Your Current Level of Acquisition and Activation
• Uncover Opportunities for Improving Your Acquisition and Activation

You should complete this path if: 

• You are responsible for setting success metrics for a new feature or initiative and identifying new levers to move those metrics
• You have taken the Digital Analytics Foundations and Getting Started with Amplitude Analytics courses in Amplitude Academy, or a live training session
• You have experience building and interpreting analyses in Amplitude Analytics

Time commitment: 50 minutes

You may also be interested in learning about other product growth pillars, like retention and monetization. If so, check out Drive Product Growth With Retention and Engagement and Drive Product Growth With Monetization.