Drive Product Growth With Retention and Engagement

User retention and user engagement are key outcomes that all organizations should focus on as part their long-term growth strategy,

In this path, we’ll discuss the relationship between retention and engagement when it comes to driving long-term growth and consider what retention and engagement look like for your specific product. We’ll discuss how to analyze your current baseline retention and engagement metrics with Amplitude and then develop goals and strategies for targeting each.

You will learn the following by the end of this learning path:

• Understanding the Pillars of Product Growth
• Understand the Importance of User Retention and Engagement
• Measure Your Current Level of Retention and Engagement
• Uncover Opportunities for Improving Your Retention and Engagement

You should complete this path if: 

• You are responsible for setting success metrics for a new feature or initiative and identifying new levers to move those metrics
• You have taken Digital Analytics Foundations and Getting Started with Amplitude Analytics courses in Amplitude Academy or a live training session
• You have experience building and interpreting analyses in Amplitude Analytics

Time commitment: ~1 hour

You may also be interested in learning about other product growth pillars, like acquisition and monetization. If so, check out Drive Product Growth With Acquisition and Activation and Drive Product Growth With Monetization.