- Understand the Importance of User Retention and Engagement
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Why Focus on Retention and Engagement? 5 min
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Metrics That Matter 2 min
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Check Your Instrumentation 1 min
- Measure Your Current Level of Retention and Engagement
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What Does Retention Look Like for Your Product? 2 min
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Measure Your Retention: Perform a Lifecycle Analysis 3 min
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Measure Your Retention and Churn Rates 4 min
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Knowledge Check 2 min
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Measure Your Engagement: Session Metrics 5 min
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Measure Your Engagement: Critical Event Metrics 6 min
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Measure Your Engagement: Feature Engagement 3 min
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Knowledge Check 3 min
- Uncover Opportunities for Improving Your Retention and Engagement
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Opportunities for Further Analysis 1 min
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Create Cohorts to Analyze Specific User Groups 2 min
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Continue Your Analysis 6 min
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Develop Your Hypothesis and Goals 3 min
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Determine Your Strategy for Executing on Your Goals
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What's Next? 1 min
Drive Product Growth With Retention and Engagement
Learn how to measure your user retention and engagement in Amplitude, and develop goals and strategies for improving those metrics to drive long-term product growth. [On-demand Course]
User retention and user engagement are key outcomes that all organizations should focus on as part their long-term growth strategy,
In this course, we’ll discuss the relationship between retention and engagement when it comes to driving long-term growth and consider what retention and engagement look like for your specific product. We’ll discuss how to analyze your current baseline retention and engagement metrics with Amplitude and then develop goals and strategies for targeting each.
Part 1 - Understand the Importance of User Retention and Engagement
- Describe the relationship between retention and engagement as it relates to product growth.
- Determine the key metrics for measuring retention and engagement for your product.
- Check your data taxonomy to ensure you have the relevant events and user properties instrumented in order to effectively analyze the metrics in the previous lesson.
Part 2 - Measure Your Current Level of Retention and Engagement
- Perform a Lifecycle analysis to see how the proportion of users who do and don’t retain changes over time.
- Perform a Retention Analysis to determine your product's current retention and churn rates.
- Use Amplitude to analyze engagement questions to determine your current user engagement.
Part 3 - Uncover Opportunities for Improving Your Retention and Engagement
- Segment user groups to perform more targeted analyses.
- Continue your retention and engagement analyses to discover patterns and uncover insights.
- Use what you uncovered during your analyses to develop data-driven retention and engagement goals specific to your product.
- Determine your strategy to execute on your goals.
Time commitment: ~1 hour
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