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The Pillars of Product Growth 5 min
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Your Product's Critical Event and Usage Interval 5 min
Understanding the Pillars of Product Growth
Learn how acquisition, retention, and monetization are interrelated drivers of product growth and define core parts of your product that will help you analyze growth metrics. [On-demand course]
For any successful business, growth is a balancing act between three competing but closely interrelated priorities: acquisition, retention, and monetization. Regardless of where you choose to focus first, for a business to grow sustainably, acquisition, retention, and monetization must be thought of as part of a bigger picture. Moving a lever in one, will have an impact on another.
By the end of the course, you'll be able to:
- Define acquisition, retention, and monetization.
- Explain how acquisition, retention, and monetization can impact each other and product growth as a whole.
- Determine your critical event and understand why it's important for measuring meaningful acquisition and retention, and driving monetization.
- Determine your product usage interval and understand how it impacts the way you analyze your product growth.
You should take this course if: You are planning to analyze acquisition, retention, and monetization use cases in Amplitude.
Time commitment: 10 minutes
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